New Programmes | Comedy | Formats | Cheap Cheap Cheap
Channel 4
Cheap Cheap Cheap
30 x 1 hour
The game show format that thinks it’s a sitcom!

Cheap Cheap Cheap is an inspired collision of comedy and game show. The action takes place in a fictional general store and centres around a game show, hosted by the store owner (played... by Noel Edmonds in the UK) who invites pairs of contestants to win an increasing amount of money by correctly picking the cheapest of three similar items. It couldn’t be simpler! It could be three different styles of hat, three different brands of coffee maker, or three contrasting pizzas. If they fail to guess the cheapest item they’ll be eliminated from the game, lose all their money and the next eager contestants step up to the challenge. Throughout the game, the shop’s eccentric staff offer the contestants advice, encouragement – and distraction. A truly original show!

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Starring: Noel Edmonds
Produced By: Hat Trick Productions
Broadcaster: Channel 4 | Year of Production: 2017