Channel 4 greenlights new 20-part daytime series Sarah Beeny's New Country Lives alongside third season of Sarah Beeny's New Life in the Country
14 April

Sarah Beenys New Country Lives (20x60) follows couples and families as they follow in Sarahs footsteps, moving to the country and starting new lives whether thats establishing a smallholding or artisan food business, renovating a rural property to open up a B&B or restaurant, or taking over a wedding venue - while at the same time negotiating country life and integration into the local community. Sarah is on hand to offer encouragement and insights from her own experience.

Sarah Beeny says: We are really excited to be working with Outline Productions on this new series. Its a fantastic opportunity to share experience and follow creative, entrepreneurial and ultimately, inspiring countryside stories.

Laura Mansfield, Managing Director, Outline Productions says: We are so pleased that following the success of Sarah Beenys New Life in the Country over two seasons, Channel 4 has commissioned this accompanying daytime series as well as a season renewal. The original idea has really tapped into so many peoples desires to quit the urban rat race for a different life in the country, and we hope this new series will be an inspirational, as well as entertaining view on what the reality is really like!

Kate Thomas says: Following on from the significant ratings success of the primetime show over two seasons, I am delighted to now be taking this brand into Channel 4s daytime schedule, and I am confident that we will have another hit show on our hands.

Sarah Beenys New Life in the Country has been one of Channel 4s best performing factual brands over its first two seasons, averaging just under 2m viewers in its 8pm slot and rating well above slot average for ABC1s and 16-34s.
Sarah Beenys New Lives in the Country (20x60) and Sarah Beenys New Life in the Country (8x60 + 1x60 Christmas special) are co-produced by Outline Wales and Knockers Group for Channel 4.
Both series have been commissioned for Channel 4 by Kate Thomas, Commissioning Editor, Daytime and Features. The executive producers for both series are Laura Mansfield and Helen Veale for Outline Wales and Sarah Beeny for Knockers Group, and the series editor is Jonney Steven.